Custom Printed In Surrey
We make your business cards memorable with options such as a velvet finish, painted edges, double-thick, spot foil, spot varnish, or embossing.
Be The Standout
Even though our world has gone digital, the importance of a business card should not be undervalued or overlooked.
These days we rely heavily on technology and our devices – we all put contacts in our phones, tablets and laptops with the best intentions of remembering that person or business in the future. Unfortunately, the reality is, most of us are too busy and our brains are already on overload so the chances of even recalling that much needed contact is lost.
It’s much easier to recall when you have a visual reminder in the form of a business card. We tend to keep business cards for years and years, going through them when we’re looking for that mortgage broker we used 6 years ago or printer we haven’t used in a while only to stumble upon that plumber we need as well! I’ve learned over the years that storing business contacts in my phone can get complicated – “did I put that plumber under the p’s… what was his name again?…what was the company name?” I felt organized when I put it in my phone, like I was going to remember it 3 years from now but here we are 6 months later and I can’t recall. Sound familiar? I’m sure it does, we’ve all been there!
A business card is also a great way to introduce yourself to someone – perhaps to someone you may not have had an opportunity to otherwise. For you Millennials, don’t underestimate, before there was Tinder, there were business cards! Give it a try sometime! Your business card could go something like “Couldn’t help but notice you not noticing me”! You get the idea! – business cards are great ice breaker or tool for for cold calling. They only take a few seconds to hand out but that impression could last a lifetime if done right. Hand out a couple in hopes of getting passed along – they are the cheapest form of advertising you will get these days!
A successful business card should convey who you are, what you are, where you are and possibly why. The “why” is often important as many businesses have a conscious cause or strong purpose at the core. These causes may be all it takes to sway a customer in your direction and away from the competition.
Your business card is very important and the ones that aren’t are generally unimpressive as a whole. The look and feel of your card is undeniably important, it says a lot about you and your business. A polished, professional business card gives people confidence in your abilities. The card stock you choose for your business card should be well thought out according to your industry and your customer – if you are a mortgage broker or plumber, you want people keeping your card for many years so choose a card that can withstand the test of time. We could assume that a plumber or construction contractor may have a little dirt or water on their hands, making a card with a gloss finish that could withstand s little water without deteriorating a good choice for them. If your business has an identifiable logo or colour scheme, this should be prominent and easy to find in a sea of business cards. Just starting out in business and need help with branding? We can help with that too! After 35 years in business, ABC Pressworks has done it all and we are happy to use our vast knowledge of the printing industry to help you promote yourself, your business or your event.
Don’t rely solely on the internet to get your business out there. While we all couldn’t live without the internet these days, it takes ongoing time and money to be found on Google and the likes. Or maybe you are relying on people already knowing who you are to search for you? That’s great as long as you already have enough clientele and aren’t trying to grow your business but let’s face it, that’s not most businesses. There’s always a turnover in every industry and you don’t want to miss an opportunity to convert a new customer.
It is said that you have 3 seconds to make a first impression on someone when handing them your business card. People generally look at you, look down st your business card and make an unconscious decision based on what they see. With the right business card, you can leave a positive, lasting impression that will generate business for you in the future.
Give us a call today or better yet, come in to see some of the unique cards we can offer such as velvet finish, painted edges, double-thick, spot foil, spot varnish or embossed. We’re not just business cars, we offer the full gamut to help you with your business.
Call Terry @ 604-591-8424